Digital retouching relies on a set of skills and sensibilities born in traditional silver-based photography but is much faster and capable of far finer results. Photoshop retouching can, in the hands of an inexperienced operator, look fake or even worse. In the hands of a skilled and sensitive artist, digital image manipulation will fool even the most expert viewer unless the scene depicted is obviously impossible in real life. Wyckoff Advertising is one of Chicago's leading Photoshop retouchers
As we like to tell our clients, when we started using Photoshop retouching, Photoshop didn't have a version number - Adobe just called it Photoshop, it came packaged on 4 floppy disks (remember those?) and the "credits" on the splash screen just had 4 names. We use a very late version of this powerful software to improve | remove | repaint | re-color | and otherwise perfect our photographs.