Branding is the art of positioning a company or a product in the marketplace with a consistent, memorable and persuasive message, both visual and written. It is finding that "secret chord" that resonates with your audience at an almost visceral level and never becomes annoying. It is defining what it is your value to the market is, in terms your market understands. It evolves (does anyone under 40 know what the Golden Arches originally were? - hint: they appeared to hold up the building). It can encompass everything from an iconic photo (see the swirling oil photo at left - which took a lot of oil to perfect) to logo design (or re-design), tagline writing, product placement, trade show booth messages, advertising messages, packaging look, sign design, large scale graphics and much more.
We have a long history of making brands that stick. If you want to really invest in your company's future, nothing, but nothing, will pay dividends as big as a total branding campaign. It's not a one-time in-and-out deal, though. No, you have to stick with it, you have to work it, massage it, update it. It is a long-term commitment. But it WILL pay. BIG. Not all of our clients require (or desire) a complete branding effort, but those who do get the benefit of everything we know.